Karl Reynolds's profile

Domain April Fools

Domain April Fools

Fairfax asked us for an April Fools stunt idea for Domain. So we launched Pet Homes on their website and ran a fake ad in SMH. The stunt made it onto national morning TV.

Role: Art Direction
Domain April Fools
Published:

Domain April Fools

Domain wanted an idea for an April Fools Day stunt. So we helped them launch Pet Homes.

Published:

Creative Fields